About Us

Keva Bell holds the position of Assistant to the President & CEO at Kids, Inc. She has been with Kids, Inc. since 2006 and helps the president in his office, and takes a role in managing the financial responsibilities of the organization. Keva chose to work at Kids, Inc. because she loves that the organization serves all children in the Amarillo area and gives every child an opportunity to try different sports at a recreational level. She enjoys serving the children and families in this community. Keva has both played and coached for Kids, Inc. and her favorite sport offered is Volleyball. She believes that Kids, Inc. works very hard at finding a place for every child to play a sport and is also a good way to try all desired sports to find a good fit.

Jerry Branch holds the position of Director of Programs at Kids, Inc. He has been with Kids, Inc. since 2021, facilitating the sports programs to make sure that the best experience is provided for everyone involved. Jerry chose Kids, Inc. because it is a dream for him to be able to serve his community by supporting youth sports. He enjoys the community with his colleagues and everyone participating in the programs. He has both coached and played with Kids, Inc. and his favorite sport offered is Tackle Football. Jerry believes that Kids, Inc. offers an inclusive and diverse opportunity for all kids to participate in sports.

Leslie Carrasco holds the position of Program Assistant for Facilities & Inventory at Kids, Inc. She has been with Kids, Inc. since 2022 and helps in programming, keeping up with equipment, making shirts, and inventory responsibilities. Leslie chose Kids, Inc. because she wanted to make a change in the community and she believes Kids, Inc. is the best way to do that. She loves the staff and her role in the team to make sports possible and enjoyable for all kids. She has played a sport with Kids, Inc. and her favorite sport offered is Soccer. Leslie believes that Kids, Inc. has a huge impact on kids' lives by creating the opportunity for kids to find the sport they enjoy and want to pursue as they grow up.

Stacy Knight holds the position of Vice President Operations at Kids, Inc. She has been with Kids, Inc. since 2014 and assists the management team in overseeing the many day-to-day operations and processes for all four of the locations that Kids, Inc. operates. Stacy chose Kids, Inc. because the mission of the organization is dear to her heart. There are not many communities that can say they offer quality programs for all children that are centered on participation rather than based solely on performance. Serving others is always at the top of her to do list. She believes it is a blessing to be able to have a career with an organization that continues to widen its vision and scope to fulfill the needs of so many and is amazed everyday by the staff's servant hearts, dedication, and integrity to do what is right for all children. She has coached for Kids, Inc. and her favorite sport offered is Track. Stacy believes that Kids, Inc. gives kids the opportunity to find the sports they are good at while boosting their self-confidence and allowing them to form lasting friendships. The benefits of a child playing goes far beyond just playing the sport!

It’s all about the team!

 

I grew up a coach’s kid. Sports have always been part of my life. In sports, or life in general, the most successful people I know surrounded themselves with great teammates. The team roster at Kids, Incorporated consists of dedicated individuals with varying skills, roles, and responsibilities.

First and foremost are parents who allow their children to participate in our sports programs. They are our primary customer.

Our team continues with one of the largest volunteer networks anywhere. We are fortunate to have thousands of individuals who serve as coaches, assistant coaches, scorekeepers, and team parents each year. Rounding out the volunteer lineup includes our Board of Directors.

Officiating sports is a dying art. We must find a way to encourage and support game officials. I’m not telling you anything you don’t already know. Parents, coaches, and fans have made it rough on officials. We must do better!

Officials work in concert with our coaches and staff to create a safe environment on the field or court. Collectively, we must turn the corner and suppress the rhetoric towards game officials. It’s simply a matter of putting things in perspective.

Youth sports is a tough business. Our professional staff is here to guide the ship on a daily basis. I can’t say enough about the job they do. We serve a very diverse audience. Recruiting and retaining quality coaches and officials are the most important roles for our staff.

I have seen firsthand the ups and downs of team success. The Kids, Incorporated team described above achieves its greatest success when all members of the team work together. I think we can all agree that our primary focus should always be “doing what’s best for kids”. Not my kid, or your kid, but ALL kids!

Thank you for making Kids, Incorporated one of the premiere home-grown youth sports organizations anywhere.

Gratefully,

 

Jimmy R. Lackey
President & CEO

Jimmy Lackey has served as the President & CEO for Kids, Incorporated since 1995.

Jana McCarley holds the position of Program Assistant at Kids, Inc. She has been with Kids, Inc. since 2022 and oversees the organization and distribution of team shirts. Jana chose to work at Kids, Inc. because she wanted to be part of an organization that was all about helping kids and making a difference. She enjoys getting to watch the excitement of players as they get their shirt color and number. Jana’s favorite sport offered is Basketball. She believes that Kids, Inc. will make a lasting impact because being involved in sports will shape and grow kids in many beneficial ways.

Tasha Sims holds the position of Director of Operations at Kids, Inc. She has been with Kids, Inc. since 2003 and oversees the operational side of the programming department and team formation. She forms teams for Palo Duro HS Cluster, Tascosa HS Cluster, River Road HS Cluster, and Highland Park HS Cluster. Tasha chose to work at Kids, Inc. because of her involvement in different stages of her life, such as being a participant during her youth, a coach, and a volunteer, which led her to now being part of the professional staff. She enjoys her colleagues, the family-oriented work environment, and having a part in making sure kids are able to participate in sports. She has both coached and played for Kids, Inc. and her favorite sport offered is Track. Tasha believes that Kids, Inc. provides a fun and safe opportunity for your child to participate in sports.

Craig Wilfong holds the position of Executive Vice President at Kids, Incorporated He has been with Kids, Incorporated since 1998, giving direction and insight to Kids, Incorporated staff and the operations of all the facilities operated by Kids, Incorporated. Craig started working as a part-time employee in 1998 and has been with Kids, Incorporated ever since, working his way into the position he now holds. He enjoys knowing that what the organization does is making an impact on the communities served. He has coached with Kids, Incorporated and his favorite sports are Tackle Football & Track. Craig believes that Kids, Incorporated is important to the communities we serve because kids need to be active, learn to work as a team, be responsible, and it gives the chance to build community.

Angela Greeson serves as the Director of Softball Operations for Kids, Inc., bringing more than 30 years of coaching experience across multiple sports and competitive levels. A former collegiate basketball player at Western Texas College and West Texas A&M University, Angela has dedicated her career to developing athletes and strengthening youth sports programs.

She spent 16 years at River Road High School as the Girls Athletic Director, Varsity Basketball Coach, and Varsity Golf Coach. For the past 15 years, she has coached volleyball, basketball, and track at Bonham Middle School. In addition to school athletics, Angela has coached club softball, basketball, and volleyball, helping athletes succeed at the next level.

In softball, Angela has coached 16 players who went on to compete in college, including 11 at the Division I and Division II levels. Three of her former athletes were standout starters on West Texas A&M University’s NCAA Division II National Championship team.

Angela is passionate about the lifelong benefits of youth sports and the positive impact athletics have on families and communities. While she loves all sports, she is a strong advocate for growing the game of softball in the Amarillo area.

Dalton Bell is the founder and commissioner of West Texas NFL FLAG, which he launched in 2015. The league recently completed its 10th fall season and has grown into one of the premier select, competitive youth flag football leagues in the Texas Panhandle, serving athletes in the Canyon and Amarillo areas.

West Texas NFL FLAG was founded by Dalton Bell and Matt Allen, high school friends and former teammates, with a shared vision of bringing a new, exciting brand of flag football to local youth—one that emphasizes skill development, competition, sportsmanship, and character.

A Canyon native, Dalton participated in multiple sports through Kids Inc as a youth athlete and went on to become a multi-sport standout at Canyon High School. He continued his football career at West Texas A&M University, where he enjoyed an outstanding collegiate career as the Buffaloes’ quarterback.

As a junior in 2005, Bell led WT to its first Lone Star Conference Championship in 20 years and the first Division II playoff appearance in school history. He was a two-time All-American (2005, 2006), a Harlon Hill Trophy finalist, and finished his career with a 21–4 record as a starter—never losing a regular-season road game.

Dalton went on to play professional football in the NFL with the Carolina Panthers, Green Bay Packers, and Seattle Seahawks, as well as in the CFL with the Saskatchewan Roughriders and Toronto Argonauts.

He is a member of the WTAMU Hall of Champions and the Canyon ISD Athletics Hall of Fame, and he currently serves on the WTAMU Hall of Champions selection committee.

Professionally, Dalton works with Xcel Energy in the siting and right-of-way department. He and his wife, Abbie, recently celebrated their 20th wedding anniversary and live in Canyon with their children—Boston, Bowen, Romie, and Noah

A Canyon native with deep roots in the Texas Panhandle. He attended Canyon High School and then went on to West Texas A&M University, where he earned a Bachelor’s degree in Computer Information Systems. There he met his wife, Krissy. They’ve now been happily married for 21 years and are proud parents to their son Jacob (15) and daughter Lizzy (10).
For the past eight years, Tanner has helped support West Texas NFL Flag Football, managing much of the league’s technology behind the scenes, from registration and scheduling to website updates and playoff coordination, doing whatever it takes to keep things running smoothly.

Professionally, Tanner is a partner and senior developer at Code Share Studios, where he focuses on building innovative technology solutions for clients.

A former Canyon High School football and track athlete, Tanner has a lifelong passion for sports and is committed to creating a positive environment where kids can play, grow their skills, build confidence, and develop a lasting love for the game.