About Us

Keva Bell holds the position of Assistant to the President & CEO at Kids, Inc. She has been with Kids, Inc. since 2006 and helps the president in his office, and takes a role in managing the financial responsibilities of the organization. Keva chose to work at Kids, Inc. because she loves that the organization serves all children in the Amarillo area and gives every child an opportunity to try different sports at a recreational level. She enjoys serving the children and families in this community. Keva has both played and coached for Kids, Inc. and her favorite sport offered is Volleyball. She believes that Kids, Inc. works very hard at finding a place for every child to play a sport and is also a good way to try all desired sports to find a good fit.

Jerry Branch holds the position of Director of Programs at Kids, Inc. He has been with Kids, Inc. since 2021, facilitating the sports programs to make sure that the best experience is provided for everyone involved. Jerry chose Kids, Inc. because it is a dream for him to be able to serve his community by supporting youth sports. He enjoys the community with his colleagues and everyone participating in the programs. He has both coached and played with Kids, Inc. and his favorite sport offered is Tackle Football. Jerry believes that Kids, Inc. offers an inclusive and diverse opportunity for all kids to participate in sports.

Leslie Carrasco holds the position of Program Assistant for Facilities & Inventory at Kids, Inc. She has been with Kids, Inc. since 2022 and helps in programming, keeping up with equipment, making shirts, and inventory responsibilities. Leslie chose Kids, Inc. because she wanted to make a change in the community and she believes Kids, Inc. is the best way to do that. She loves the staff and her role in the team to make sports possible and enjoyable for all kids. She has played a sport with Kids, Inc. and her favorite sport offered is Soccer. Leslie believes that Kids, Inc. has a huge impact on kids' lives by creating the opportunity for kids to find the sport they enjoy and want to pursue as they grow up.

Stacy Knight holds the position of Vice President Operations at Kids, Inc. She has been with Kids, Inc. since 2014 and assists the management team in overseeing the many day-to-day operations and processes for all four of the locations that Kids, Inc. operates. Stacy chose Kids, Inc. because the mission of the organization is dear to her heart. There are not many communities that can say they offer quality programs for all children that are centered on participation rather than based solely on performance. Serving others is always at the top of her to do list. She believes it is a blessing to be able to have a career with an organization that continues to widen its vision and scope to fulfill the needs of so many and is amazed everyday by the staff's servant hearts, dedication, and integrity to do what is right for all children. She has coached for Kids, Inc. and her favorite sport offered is Track. Stacy believes that Kids, Inc. gives kids the opportunity to find the sports they are good at while boosting their self-confidence and allowing them to form lasting friendships. The benefits of a child playing goes far beyond just playing the sport!

It’s all about the team!

 

I grew up a coach’s kid. Sports have always been part of my life. In sports, or life in general, the most successful people I know surrounded themselves with great teammates. The team roster at Kids, Incorporated consists of dedicated individuals with varying skills, roles, and responsibilities.

First and foremost are parents who allow their children to participate in our sports programs. They are our primary customer.

Our team continues with one of the largest volunteer networks anywhere. We are fortunate to have thousands of individuals who serve as coaches, assistant coaches, scorekeepers, and team parents each year. Rounding out the volunteer lineup includes our Board of Directors.

Officiating sports is a dying art. We must find a way to encourage and support game officials. I’m not telling you anything you don’t already know. Parents, coaches, and fans have made it rough on officials. We must do better!

Officials work in concert with our coaches and staff to create a safe environment on the field or court. Collectively, we must turn the corner and suppress the rhetoric towards game officials. It’s simply a matter of putting things in perspective.

Youth sports is a tough business. Our professional staff is here to guide the ship on a daily basis. I can’t say enough about the job they do. We serve a very diverse audience. Recruiting and retaining quality coaches and officials are the most important roles for our staff.

I have seen firsthand the ups and downs of team success. The Kids, Incorporated team described above achieves its greatest success when all members of the team work together. I think we can all agree that our primary focus should always be “doing what’s best for kids”. Not my kid, or your kid, but ALL kids!

Thank you for making Kids, Incorporated one of the premiere home-grown youth sports organizations anywhere.

Gratefully,

 

Jimmy R. Lackey
President & CEO

Jimmy Lackey has served as the President & CEO for Kids, Incorporated since 1995.

Jana McCarley holds the position of Program Assistant at Kids, Inc. She has been with Kids, Inc. since 2022 and oversees the organization and distribution of team shirts. Jana chose to work at Kids, Inc. because she wanted to be part of an organization that was all about helping kids and making a difference. She enjoys getting to watch the excitement of players as they get their shirt color and number. Jana’s favorite sport offered is Basketball. She believes that Kids, Inc. will make a lasting impact because being involved in sports will shape and grow kids in many beneficial ways.

Jeanette Ruvalcba holds the position of Program Assistant at Kids, Inc. and speaks both English and Spanish. She has been with Kids, Inc. since 2022 and helps to make sure every child gets placed on a team and gets the chance to play sports no matter the circumstance. She forms teams for Caprock High School Cluster, Bowie, Sanborn, Humphrey's Highland, Sunrise, Oakdale, Lawndale, Glenwood, Tradewind, Fannin, Landergin, Southlawn, and Lamar. Jeanette chose Kids, Inc. because she loves that Kids, Inc. takes care of the kids in the community and enjoys being a part in making a difference one child at a time. She believes it is truly rewarding to see every kid’s excitement as they join and play sports. She has coached a sport with Kids, Inc. and her favorite sport offered is Soccer. Jeanette believes that with Kids, Inc. every child gets a chance to be great and that no matter where a child comes from they will make lifelong friends and have a blast.

Maddie Sanchez holds the position of Program Assistant at Kids, Inc. She has been with Kids, Inc. since 2022 and helps in placing kids on teams and gathering up coaches for sports. She forms teams for Amarillo High cluster, Bushland, Vega, Private Schools, and Daycares. Maddie chose Kids, Inc. because she loves their vision and the willingness to go all out for these kids to get to play sports. She loves the community of coaches, players and staff. She has both played and coached with Kids, Inc. and her favorite sport offered is Track. Maddie believes that with Kids, Inc. the goal isn't to win the game; the goal is for kids to get to learn and play the sports they love.

Tasha Sims holds the position of Director of Operations at Kids, Inc. She has been with Kids, Inc. since 2003 and oversees the operational side of the programming department and team formation. She forms teams for Palo Duro HS Cluster, Tascosa HS Cluster, River Road HS Cluster, and Highland Park HS Cluster. Tasha chose to work at Kids, Inc. because of her involvement in different stages of her life, such as being a participant during her youth, a coach, and a volunteer, which led her to now being part of the professional staff. She enjoys her colleagues, the family-oriented work environment, and having a part in making sure kids are able to participate in sports. She has both coached and played for Kids, Inc. and her favorite sport offered is Track. Tasha believes that Kids, Inc. provides a fun and safe opportunity for your child to participate in sports.